Now Communications at Andhra Pradesh MedTech Zone (AMTZ) Previously NITI Aayog · CMO Goa · Govt. of Odisha · The Times of India Open to PR consulting, editorial & campaign projects

Portfolio · Edition 2026

From stories
to strategy.

I'm a former journalist who now shapes communications for government, policy and public institutions — turning complex information into clear, credible narratives through press releases, leadership articles, campaigns and digital storytelling.

Shubhankee Raha — PR & Strategic Communications
Shubhankee Raha · PR & Strategic Communications FIG. 01 — EDITORIAL

Trusted by & worked with

AMTZ — Andhra Pradesh MedTech Zone
NITI Aayog
Chief Minister's Office, Goa
Sports Odisha
The Times of India
ABP News
India TV
10+Years in media & communications (since 2015)
20+Grassroots hockey centres promoted across Odisha
6National & international sporting events managed
4Languages — English, Bengali, Hindi, Marathi

01 About

Newsroom instincts,
policy precision.

My career began in newsrooms — reporting and editing at The Times of India Group, ABP and India TV — where I learnt to find the story, verify it, and tell it on deadline. Since 2023 I've brought that discipline to the public sector: sports promotion for the Government of Odisha, impact storytelling for the Chief Minister's Office in Goa, policy communications for NITI Aayog, and now communications at the Andhra Pradesh MedTech Zone.

I work across the full communications mix — press releases and media relations, leadership articles, social media, video scripts and campaign narratives — always with one goal: make complex work understandable, credible and worth sharing.

Core expertise

  • Public relations & strategic communications
  • Policy-focused & government communications
  • Media relations & media management
  • Press releases & event reports
  • Social media strategy & content creation
  • Editorial writing, copywriting & proofreading
  • Feature writing & journalism
  • Video scripts, reels & campaign narratives
  • Stakeholder coordination & public speaking
  • Reports, presentations & infographics

02 Experience

From the newsroom
to policy.

  1. Current

    Andhra Pradesh MedTech Zone (AMTZ)

    Communications

    Strategic and institutional communications for Andhra Pradesh MedTech Zone, Visakhapatnam — a dedicated medical technology manufacturing park.

  2. Nov 2024 – 2025

    NITI Aayog

    Senior Manager, Communications

    Integrated communications, policy-focused messaging, campaigns, editorial content and leadership articles.

  3. Government of Goa

    Chief Minister's Office, Goa

    Government Communications

    Impact stories, official social media content, video scripts and campaign narratives.

  4. Aug 2023 – Sep 2024

    Dept. of Sports & Youth Services, Odisha

    PR & Communications

    Athlete features, newsletters, press releases, event reporting and media management for major national and international sporting events.

  5. Aug 2017 – Aug 2023

    The Times of India Group

    Sub-editor / Correspondent

    Digital editorial and feature writing across education, lifestyle and sports.

  6. 2015 – 2017

    Early career

    • ABP Mumbai — Reporting Intern Feb – Apr 2017
    • India TV — Reporting Intern Dec 2016 – Feb 2017
    • The Times of India — Editing Intern Apr – Jun 2015

03 Selected work

Stories that moved
institutions forward.

Press conference podium

Policy

NITI Aayog communications

Integrated communications, policy-focused messaging and leadership publications for India's apex public policy think tank.

Hockey on a grassroots pitch

Sports

Grassroots hockey, Odisha

Promotion of 20+ grassroots hockey centres across the state — athlete features, newsletters and community storytelling.

03

Events

Major sporting events

Media management and operations for the Indian Super League, FIFA World Cup 2026 Qualifier, FIH Pro League 2023–24, Kalinga Super Cup, National Federation Senior Athletics and the Odisha National Swimming Championship.

04

Government

Chief Minister's Office, Goa

Government impact stories, official social media and campaign narratives that brought public schemes closer to citizens.

05

Editorial

The Times of India Group

Six years of digital editorial and feature writing across education, lifestyle and sports.

04 Newsroom

Press releases.

A selection of official releases I've written and distributed — from policy announcements to international sporting events.

05 Services

How I can help.

  1. PR strategy & communications consulting
  2. Press releases & media communication
  3. Content strategy & social media management
  4. Editorial writing, articles & copywriting
  5. Government & institutional storytelling
  6. Campaign messaging & video scripts
  7. Event communications & media coordination
  8. Proofreading & editorial review

06 Contact

Let's tell
your story.